Resume
Ray Seguin Fonzie@7footRaymond.com
EXPERIENCE
Creative Consultant 01.07 – Present
Currently working with companies and consortia in planning and executing creative for businesses in consumer goods, food and beverage, interactive creative, real estate development, communications and mass media.
New Media Gateway (Dallas, Texas) 06.06 – 01.07
Creative & Marketing Director
Overseeing a staff of 10 employees, designed and implemented an entirely new brand strategy for this Web design and technology firm. Oversaw redesign of logo, color palette, created a new tag line, completely overhauled website and all print/multimedia collateral. Revamped the creative process, and worked closely with designers to deliver online solutions for American Airlines, TexasFord, EDS, Cannon Lewis, Movie Tavern, Fontainebleau, TNB and Hotels.com, to name a few. Hired staff and freelancers, conducted reviews, selected vendors, and developed internal marketing and communications. As member of executive team, gave weekly updates to principals and directors.
The Dallas Morning News (Dallas, Texas) 10.03 – 06.06
Associate Creative Director, Copy
Led strategic and conceptual development of creative for various print, online, broadcast, outdoor, direct mail and other channels for the eighth largest newspaper in America. Worked closely with talented designers in leading cross-channel initiatives, provided copy and voice talent for radio ads, and created trademarked tag lines products, features and events. Led creative development on co-branding campaigns with Yahoo, Chevy, Dallas Cowboys, Dallas Mavericks, and other high-profile partners. Successfully launched Quick, a condensed newspaper aimed at adults 18-35. My work for TDMN and Quick won international awards for newspaper marketing and creative (INMA and ACME Awards, 2004-2006). My trademarked tag line for Quick – Grab it. Read it. Go. – is seen in print and outdoors virtually everywhere in the Dallas Metroplex, as well as on radio and online. Also produced ads for DallasNews.com, QuickDFW.com, SportsSay.com and CowboysPlus.com, as well as viral marketing initiatives and banner ads on third-party sites.
AdvoCare (Dallas, Texas) 04.01 – 10.03
Publications Director, Web Marketing Director
Directed this nutrition company's print publications and online marketing. Managed three websites, two intranets and several email marketing programs (CRM, acquisition, retention, etc.). Online sales grew from 48% to 69% just six months after creating Web department, roughly $40 million in sales (2002 figures). Led creative brainstorms, developed graphic standards for print and online, instilled sense of branding consistency across product design and all communications. Gave live presentations to crowds of up to 8,000.
imc2 (Dallas, Texas) 03.00 – 05.01
Sr. Content Specialist
As a creative team leader at this leading interactive agency, led development of concepts for clients, including Eli Lilly (Prozac.com), Campbell Soup Co. (Campbellsoup.com), Procter & Gamble (HeadandShoulders.com, Physique.com, Dryel.com), General Motors (SaabUSA.com), General Mills (Total, Cheerios), Chiquita.com, and Cadbury Schweppes (SunDrop.com). Worked with executives and creative teams from clients’ AORs to ensure synergy between online and traditional creative. Projects were mix of B2C and B2B, with many CRM programs, promotions and new product launches.
Ad Graphix (Calgary, Canada) 10.97 to – 03.00
Creative Director, Sr. Copywriter, New Business Development
Began my stint at this full-service agency as copywriter, and quickly took on roles as creative director, business development guy, media buyer, and the coveted position of Guy-Who-Runs-The-Office-While-The-Boss-Played-Golf-Every-Day (yes, it is possible to golf 365 days a year in Canada). Developed online, print, broadcast and outdoor creative for clients such as Zeneca, Canadian Cancer Society, Calgary Children's Hospital, Calgary Stampede, Husky Oil and Shane Homes.
EDUCATION
Southern Methodist University (Dallas, Texas) 01.89 – 05.93
BA Journalism, minors in Public Relations and French
Graduated from SMU's exceptional journalism program, while competing as member of the Mustang track and field team (high jumper). Was a seven-time selection to All-Southwest Conference Team. Worked in all branches of student media: newspaper, radio, TV, yearbook, video and special events. Attended all four years on full scholarship.
AND FURTHERMORE...
- Experienced in most facets of marketing, creative and advertising
- Bring an unmistakable energy to my work environment
- Passionate about developing unique ideas that produce solid results
- Thrive on working with a team of professionals who love what they do.