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The Dallas Morning News had recently launched their "Live Better Here" campaign across all media. I worked with my TDMN brethren and The Richards Group in implementing the concept across everything we did, which included oodles of focus groups and gobs of research. I love oodles and gobs of just about anything. Anyway, this was a billboard on the Dallas North Tollway and was part of an extensive Valentine's Day campaign that included print, online, outdoor and radio ads. When the ad was animated in an online banner, the red heart came flying in from the right to replace the "i" in "Live" to create "Love Better Here." Yeah, I know ... Back to folio>>