Folio

I wrote and led the creative development of Procter & Gamble's first website for their Head & Shoulders brand. There were three H&S websites in all, this one being the most extensive. It introduced then-new packaging, and helped educate visitors on which new formula was best suited to their needs. Not a bad coup for a guy who shaves his head: a shampoo site! This one was such a hit with the client that I also did their Physique website ... and all the free shampoo samples I could handle. Yay me. Back to folio>>