Folio

Chevy partnered with Quick to run four promotions during each quarter of 2005. This one, for the new Chevy Cobalt, produced the most overall success. The idea was the get people to enter via text-messaging, and draw attention to this new car aimed at a younger demographic. I came up with the concept for this two-page print ad, as well as five other similar print ads, outdoor messaging, online banner ads, a dedicated section at QuickDFW.com, radio spots and text-message ads. Whew! Back to folio>>