Folio

I came up with the idea for a Sunday campaign for TDMN that highlighted various section of the newspaper. These billboards appeared around the Dallas area, mainly on Central Expressway (75) and the North Dallas Tollway. There were also radio and in-paper ads, as well as POP pieces, which I also wrote. It was a coup getting the rights to use the comic strip characters -- too bad we couldn't use real pro golfers on the sports board. back to folio